As the global economy gradually recovers, consumer behavior is undergoing profound changes. The “Global Consumer Trends Report 2025” published by Euromonitor International reveals the top five trends for the future. These trends not only highlight shifts in consumer demand but also provide important strategic insights.

Consumer Health and the “Health Span” Plan

By 2025, consumers will no longer focus solely on prolonging their lifespan but will place greater emphasis on maintaining high-quality health at every stage of life. The report shows that consumers are taking more action in preventive health management, and the demand for personalized health solutions is growing rapidly. Mental health and physical health are viewed as equally important, with AI-driven health data monitoring, genetic analysis, and smart devices helping consumers make tailored health decisions.

Smart Wallets and Financial Transparency

Global economic uncertainty has led consumers to pay more attention to financial management, with smart wallets becoming a new trend. Consumers are leaning toward products that offer a balance of price and value and are demanding greater financial transparency. Fintech companies’ automated spending analysis tools, as well as e-commerce platforms’ “try-before-you-buy” and “buy-now-pay-later” models, have reduced consumers’ decision-making burden and increased conversion rates.

Sustainable Consumption and Green Innovation

As sustainable consumption becomes the new normal, consumer expectations for eco-friendly products have evolved beyond simple “green labels.” They now expect the environmental characteristics to be closely linked to the core value of the product. Over 60% of consumers are willing to pay a higher price for sustainable products, especially those with excellent performance in packaging, raw materials, and supply chain transparency.

Deepening Experience Economy

With sustainable consumption becoming the new normal, consumer expectations for eco-friendly products have moved beyond simple “green labels.” Consumers now seek products where environmental attributes are tightly integrated with the core value. Over 60% of consumers are willing to pay a premium for sustainable products, particularly those from brands that excel in packaging, raw materials, and supply chain transparency.

Regional and Localized Brands

Although generative AI has made some progress in its applications, the gap between consumer expectations and actual experiences is widening. Companies using generative AI for personalized recommendations and supply chain optimization must focus more on transparency and privacy security to ensure consumer trust.

Conclusion

In the future, consumers will pay more attention to health, financial transparency, sustainability, experience quality, and localized brands. Companies need to adapt to these changes by leveraging technology-driven personalized experiences, pragmatic sustainability strategies, and simplified consumer interactions to gain a competitive edge. These trends are not only challenges but also opportunities for business innovation and growth, helping companies stand out in a constantly changing market environment.

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