The annual global tech event, CES, officially opened on January 7, 2025. CES 2025 continues to be a hub for technological innovation, but this year, Artificial Intelligence (AI) takes the spotlight. Nearly every exhibit and device emphasizes AI’s central role.
This year, the exhibition space at CES is unprecedented, with over 4,500 exhibitors. Chinese companies now account for nearly 30% of the participants. While major domestic smartphone manufacturers were absent, companies like Hisense and TCL continue to lead in home appliances. Chinese innovations, such as smart hardware, XR devices, robots, and large AI models, attracted a large audience, with booths drawing heavy crowds.
After a full day of touring, Comrise identified the top ten highlights of CES 2025, offering a glimpse into the future of technology.
AI Everywhere
AI applications have infiltrated every aspect of life. The phrase “AI” appeared throughout CES, with almost all devices highlighting AI’s role. For instance, Lenovo showcased an “AI Travel Kit” featuring a smart pendant and wristband. Users can control functions like taking photos and asking questions with voice commands, enhancing the interactive experience while traveling. Ultrahuman, an Indian company, introduced the Ring AIR smart ring, weighing only 2.4 grams, which monitors heart rate and blood oxygen levels, capturing the attention of health enthusiasts.
In entertainment, the world’s first stringless smart guitar, the LiberLive C1, made its debut. The guitar uses a glowing fretboard to guide players’ finger positions. It retains the traditional guitar’s sound while simplifying the learning process, making music creation more accessible.
AI-Driven Beauty for Personalized Skincare
AI is not only integral to hardware but is also transforming personal care and beauty. Amorepacific introduced its AI makeup chatbot, Wanna-Beauty AI. It helps users analyze their skin tone and facial features to offer virtual makeup recommendations, winning a CES Innovation Award. This generative AI-based tool enhances personalized skincare experiences and brings a new wave of transformation to the beauty industry.
Chinese Robot Companies Shine
Chinese robotics companies took center stage at CES this year. DEEP Robotics and Unitree Robotics displayed agile robot dogs and humanoid robots. Particularly impressive was Unitree’s robot dog, which could precisely perform stunts like flips, showcasing the potential for flexibility and control in robots.
Additionally, companies like RoboSense and Hesai Technology showcased laser radar for robotics, enhancing robots’ perception and execution. RoboSense’s robotic hand and self-developed humanoid robot highlight China’s rapid advancements in robotics.
AI Generative Large Models
Large model technology was a significant theme at CES this year. Many exhibits demonstrated AI large models across various fields, such as AI translation earphones from Time Space and AI recorders from PLAUD.AI. These devices improve user experiences and advance AI technology’s mainstream accessibility.
Chinese companies like ModelBest also showcased their edge-side model products, optimized for both performance and size, displaying AI’s unlimited potential in smart hardware.
AI and Automotive Integration
The intersection of AI and automotive technology remains a key topic at the exhibition. Toyota unveiled its “Woven City” project, a future city built on AI, featuring robots, autonomous vehicles, and smart homes. This city will be a glimpse into the future of intelligent living.
Meanwhile, XPeng showcased its split-body electric flying car, marking a deep fusion of smart automotive and aviation technologies. This signals the future of diversified and intelligent mobility.
VR/AR Technologies Continue to Thrive
XR technologies, particularly VR and AR, remain major highlights at CES. Many exhibitors featured immersive virtual worlds, with visitors lining up to experience them. These immersive experiences not only attracted gamers but also showed promise in fields like education and healthcare.
AI Automation Makes Life Smarter
AI’s smart applications extend beyond personal entertainment and health management to home life. For example, Urtopia displayed a smart electric bike integrated with ChatGPT’s voice system. Users can instruct the bike for assistance or find nearby restaurants, improving travel convenience.
Meanwhile, AI vending machines from China now personalize items like phone cases within 90 seconds, demonstrating the vast potential of smart manufacturing in the consumer sector.
Conclusion
CES 2025 proves once again the immense power of AI technology. AI is no longer just a concept but deeply influences every aspect of life. From health management to entertainment, smart homes to future cities, AI is everywhere. Chinese companies have secured a pivotal role in this global tech race, driving innovation and showcasing the strength of Chinese manufacturing.
While CES this year did not feature groundbreaking “dark horse” products like last year, the overall technological advancements are still exciting. With AI technology continuing to mature, we can expect more disruptive products and experiences in the future.
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